Search term groups (STGs) are how the Search Terms contained within your workspaces are organised and categorised.

STGs can have a maximum of 10,000 terms within them in a single workspace and there is no limit as to how many STGs a workspace can have. However, 12 is the recommended number for Visibility Indexes, Market Intelligence, and reporting purposes.

STGs are a simple yet important tool when using Pi. Allocating search terms to STGs allows you to segment search terms into categories, intent, or relevance based on your business model and to easily locate specific terms within a workspace.

STGs are used in the majority of Pi’s tools and features, including:

Learn how to add them to your Workpsaces.