SERP Matrix visualises how a particular Search Term affects the SERP landscape. The SERP Matrix is a dot-matrix visualisation that uses Pi's SERP Feature data to demonstrate the ever-changing ecosystem of important search terms over time.

SERP Matrix can harness the power of all four tracking frequencies to provide a comprehensive snapshot of what the SERPs looked like at a particular time.

SERP Matrix displays the organisation of SERP feature data for an individual search term from a Workspace or Campaign on a chosen search engine. Whilst it represents the order the SERP features appeared, it does not directly translate to position or rank.

You can find the SERP Matrix in the Feature landscape section of the navigation menu wherever you are in the app:

Choose the workspace, search engine, and search term combination you wish to analyse using the drop-downs and search boxes:

Rapid Tracking Workspaces have the extra step of selecting the campaign:

The data is displayed across the matrix as the tracking period across the top and the order of SERP features going down, relevant to the SERP:

Hovering over the barometer running down the lefthand side of the matrix indicates the click probability of the SERP feature - from very high at the top, to low at the bottom:

Clicking on a tracking period reveals the SERP layout, including the search term, search engine, and tracking period. Hover over each element of the layout to reveal which SERP feature it is:

Click on any SERP feature in the matrix to reveal its results. URLs are clickable links. Explore the URL further in Position Explorer Chart, Content Explorer Table, or Backlink Analysis by clicking one of the 3 symbols:

The date picker in SERP Matrix selects the last data point to analyse, populating the matrix with the SERP landscape up until this point. The data point for each workspace type varies. Choose a custom date on the calendar or a set previous period from the drop-down. Single dates can be selected for rapid workspaces. Single dates and custom ranges can be selected for daily workspaces:

Below is a Rapid Tracking workspace’s SERP Matrix. As they track bi-hourly, each data point is represented every 2 hours across the top:

Whole weeks are selected for weekly workspaces. The date picker in these workspaces helps you identify what dates fall within these weeks. The set periods are relative to weekly tracking cycles:

Below is a weekly workspace SERP Matrix. The different weeks are identified by their week-commencing date across the top:

Whole months are selected for monthly workspaces. The date picker in these workspaces helps you identify which month in each year, if relevant, e.g. if the workspace tracks across multiple years. The set periods are relative to monthly tracking cycles:

Below is a monthly workspace SERP Matrix. The different months are identified across the top.

Any data that is missing because the search term was not tracked will be marked as a cross in the SERP Matrix. This applies to workspaces of all types:

The Advanced Table Filters allow you to narrow the information to analyse by selecting a specific dimension or metric. SERP Matrix can be filtered by:

Site - any sites in your current workspace or saved as account-level sites:

Returning URL - include or exclude any URL that contains, starts with, ends with or is an exact match to a URL of your choosing:

Features - include or exclude a single or multiple SERP features from the matrix. Type in the box and select the desired features:

Multiple filters can be applied to see the desired data in the matrix:
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Have multiple teams and users in different parts of the world? For example, you may be based in the UK but want your co-workers in New York to look at the data for 6 pm your local time, but New York is 5 hours behind. Secondary Time Zone is a simple yet elegant solution to communicating rapid tracking data points across time zones.

At the top of the matrix, click ‘Add Time Zone’. Select your desired secondary time zone from the drop-down and the tick box to enable it. Your primary and secondary time zones can be labelled for easier identification. Click ‘Apply’:

The secondary time zone is then displayed beneath the data points of the primary one, allowing you to identify the relative data points across time zones:

Download the contents of the SERP Matrix as a CSV:

Found a success you’d like to share with the whole team? Need to bring something interesting to the right person’s attention? Save as insight lets you save your findings for yourself as a personal discovery or with other members of your team in the same workspace. You can find save as insight at the top of the tool:

If you see something of interest that you would like to analyse using some of our other tools, use Next Step Actions to be taken to those tools with your data preloaded and ready to view. This is a great way to navigate our tools without having to remember and input the data you want to view each time.

Using the next step actions feature in the SERP Matrix allows you to explore data in Position Explorer Chart and Content Explorer Table.

Simply select a SERP feature in the matrix to open the feature details. Once opened you will see the Next Step Actions icons on the results bar. Click one of these icons to have this data preload in the tool of your choosing.

Explore the whole data set in the Position Explorer Table by clicking the icon at the top right of the matrix