What are they?
Search Terms - sometimes known as keywords - are the basic building blocks of Pi’s data. These search terms are tracked in Search Engines. It is the search terms in your account that are tracked in search engines which provides the position data which drives our tools and insight.
Pi is capable of tracking many search engines covering multiple markets to cater for a wide range of region-specific data depending on your business needs. Pi can also cover search engines depending on the device i.e. Desktop or Mobile.
What is a Query?
In Pi, a Query is one search term tracked in one search engine. E.g:
‘black dress’ tracked in Google UK Desktop = 1 query
‘black dress’ tracked in Google UK Desktop & Mobile = 2 queries
It is queries that make up an account’s tracking quota. If your account has a quota of 1000 daily queries, that’s 1000 daily searches.
You can learn more about tracking frequencies here.
Using these queries, Pi Datametrics collects the top 100 URLs each day. It is this data that you can explore in our tools.
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