Search Terms are the building blocks of all intelligence in Pi. You may already have a comprehensive list of terms you wish to track, but how can you expand on these? What terms am I positioning for that I'm unaware of? What terms are my competitors performing for? How do I add these terms to my account? Search Term Discovery answers all of these questions:
Use seed terms to gather more terms around a particular topic
Enter a root domain to find search terms you, a competitor, or any site position for
Select terms to add to existing workspaces in your account or create a new workspace based on your discovery
Where the data comes from
Position data in Search Term Discovery may vary from that in Pi for the same search terms because the data comes from different sources.
Position data in Pi is our own data, which is accurate and up to date.
Search Term Discovery shows an estimated position based on data from DataForSEO.
If you identify an opportunistic term or group of terms by using the Search Term Discovery tool, the best next step is to import these terms into a workspace, or create a new workspace, to investigate positions more accurately.
Learn how Search Term Discovery's data is collected and quota is used, here.
Where to find Search Term Discovery
You can find Search Term Discovery in the Discovery section of the navigation menu wherever you are in the app:
Base URL
Enter the domain you want to receive data for. This will try and find all the search terms that the domain positions for. Enter any domain in the world.
Select type 'Root domain'
Enter a root domain or URL path
Use the drop-down to search and select your target market (GB is set as default)
Select the maximum number of results returned
Advanced options
Use the advanced options to refine the results:
Search term positions: The returning site must be within these positions. Try using 11-20 to find your low-hanging fruit search terms.
Search volume range: Search terms must have a volume above the min and below the max.
Cost per click range: Must be above the min and below the max.
Search term includes: results must include these seed terms
Search term excludes: results must exclude these seed terms
SERP feature: choose to include all SERP features in the results or target a specific SERP feature
Once your choices are set, click, 'Discover'.
The Base URL results include:
Query
Search term: the list of search terms the root domain positions for
Intent: The type of search the searcher may be performing.
SERP features: SERP features returning for the search terms. Note: If there is no SERP feature present, this does not mean the search term does not return a SERP feature, our data source does not have a query for this term.
Tracking: the number of workspaces the search term is in if it is already in your account.
Volume: current search volume for the term
Trend: Search volume trend over time for the search term
CPC: Cost-per-click (this will be in the default currency of your account)
Competition: the search term's competition
Site results
SERP feature: the SERP feature the site positions with
Position: the site's current position on the SERP
Returning URL: the returning URL of the site for that search term. Click the link to go to that page
Pi's Search Term Discovery Definition of Search Intent:
Informational: Searchers seeking information on a specific topic, such as “what is SEO?”
Navigational: Searchers navigating to a particular website or page, for instance, when they search for the “Pi login page.”
Commercial: Searchers conducting research on products or services before making an investment, such as “best coffee machine.”
Transactional: This category represents users making a direct purchase, such as when they search for “buy coffee pods online.”
Search intent is determined through the use of a specialised machine learning algorithm. This algorithm has been trained to identify search intent by considering a combination of factors, which include both linguistic keyword characteristics and data extracted from search results.
Seed Terms
If you’re looking for search term ideas around a particular topic, Seed Terms are the way to go. Enter a list of search terms and the system will pull back ideas with market data.
Select seed terms
Enter your list of seed terms - a maximum of 15 seed terms can be used
Use the drop-down to search and select your target market (GB is set as default)
Click 'Discover'
Advanced options
The advanced options are the same as analysing by Base URL.
The seed term results include:
Query
Search term: the list of search terms the root domain positions for
SERP features: SERP features returning for the search terms. Note: If there is no SERP feature present, this does not mean the search term does not return a SERP feature, our data source does not have a query for this term.
Tracking: the number of workspaces the search term is in if it is already in your account.
Market data
Volume: current search volume for the term
Trend: Search volume trend over time for the search term
CPC: Cost-per-click (This will be in the default currency of your account)
Comp.: search term's competition
Use filters and columns to refine the results on the page to help narrow your search. Multiple filters can be applied.
Filters for seed term results
Search term
Search Volume
CPC
Competition
Search term features
Tracking search engines
Tracking
Filters for Base URL results
Search term
Search Volume
CPC
Competition
Search term features
Tracking search engines
Tracking
Site results SERP features
Position
URL
Columns
SERP features
Tracking
Volume
Trend
CPC
Competition
A CSV download of the results is also available.
How to create a Workspace from Search Term Discovery
Whether using Base URL or seed terms, the same process applies to create a workspace from Search Term Discovery.
Use the checkboxes to select the desired search terms
The indicator at the top will let you know how many you've selected
Hover over the 'Apply selection to' arrow, select 'Create workspace'
Add the workspace details:
Select workspace tracking frequency
Workspace name
Description (if applicable)
Click 'Next':
Select market from the drop-down, click 'Next':
Select desired search engines using the tick boxes, click 'Next':
Confirm the search terms you wish to add. Any additional search terms can be added here also. Click 'Finish':
Your new workspace has been created! It will be available from the account dashboard or the workspace list.
How to add search terms from Search Term Discovery to an existing workspace
Whether using root domain or seed terms, the same process applies to adding search terms to an existing workspace from the Search Term Discovery.
In this example, we're adding search terms from seed term ideas, filtering any search terms that are already tracked in the account.
Use the checkboxes to select the desired search terms
The indicator at the top will let you know how many you've selected
Hover over the 'Apply selection to' arrow, select 'Add to workspace'
In the pop-up box, search and select the workspace you wish to add the new terms to.
Click, 'Add to workspace':
From here you will be asked if you want to add the search terms to any search term groups. Use the tagger to select search term groups or create new ones if you wish. Once happy with your selection click "Add to workspace". Don't worry if you get it a little wrong, you can always come back and edit your search term groups.
