Using the Search Term Discovery Tool
Choose a Search Type
Select one of the two search types:
Root Domain
Seed Terms
Expand Keyword Research
For comprehensive keyword research, combine:
Root domain and seed terms approaches
Google Search Console data
Google Autocomplete search
Competitor analysis (identify their ranking terms that you don't rank for)
Use a competitor’s domain and filter for positions 1-10. Enter the relevant topics in the 'search term includes' box
Refine with Search Volume Range
To identify long-tail keywords:
Set a search volume range (generally below 1000 for better results)
Click 'Discover' and review the results
Check the last results page for valuable long-tail keywords
Analyze Google SERP Features
Utilize the tool to:
Identify Google SERP features for keywords to assess user intent
View search volume trends to track seasonal or growing keywords
Optimize Seed Terms
Add up to 15 related seed terms
Select "Contains" to find keyword variations and generate an ordered list by search volume or Expand your keyword research using Google’s related searches to identify additional entry points users explore.
Using the People Also Ask Explorer
Access the Tool
Navigate to Content > People Also Ask Explorer
This tool surfaces 'People Also Ask' questions appearing in the SERPs for your tracked keywords
Prepare for Analysis
Ensure you’ve been tracking search terms for at least a few days before using this tool to gather sufficient data
Identify Opportunities
Appearing as an answer to a "People Also Ask" question increases your visibility
Track and target these queries to enhance search presence beyond standard links
Track & Optimise
Begin tracking "People Also Ask" questions that align with your content strategy
Leverage these insights to improve search rankings and engagement