SERP Feature Radar lets you discover how prevalent SERP features are based on your data and how your online assets perform within those SERP features.
This tool is best used by people who need an aggregated view of all the SERP Feature opportunities on a collection of Search Terms.
Benefits
SERP Feature Radar analyses a collection of search terms in combination with an ecosystem of assets:
To gain a view of the market’s ecosystem so you can prioritise the content you need to create and optimise for.
Provides insight into how common particular SERP features are so you can understand the potential opportunity available in other areas.
The ability to compare Campaigns and Search Term Groups together to determine if strategies and learnings from previous events have been successful.
A quick overview of how prevalent your content is in all SERP features so you can focus on optimisation tasks at hand.
SERP Feature Radar loads positional data for an entire search term group or campaign.
* Note: SERP Feature Radar currently only works on Google desktop and mobile search engines. |
Where to find SERP Feature Radar
You can find the SERP Feature Radar in the Feature landscape section of the navigation menu wherever you are in the app:
How to use SERP Feature Radar
Choosing your data
Choose the workspace, search engine, Site, and Search Term Group(s) you wish to analyse using the drop-downs and search boxes:
Selecting a site is optional. If 'No site' is selected, the Radar will not analyse any site and only present data for the prevalence of SERP features for the selected search engine and groups:
Selecting groups is also optional. If none are selected, the SERP Feature Radar will automatically analyse all groups within the workspace:
The SERP Feature Radar
The Radar analyses the top 20 features to see what SERP features are present for a group of search terms over the selected date range.
On the right-hand side is the radar visualisation. Hover over the radar to reveal the SERP feature, the percentage of its presence on the SERP and the selected site’s asset’s presence. On the left is the same information in a table.
For example, Classic Links is present 100% of the time, while the selected site's assets are in the Classic Links 86.0% of the time:
The info box at the bottom of the page reiterates where the results come from and give the total number of search terms being analysed on the radar. There is also a link to open the Content Explorer Table to analyse the content further:
Date Picker
SERP Feature Radar has the capability to analyse a range of dates. Depending on the workspace tracking frequency will determine if you can select a range of days, weeks, or months.
Choose a single date or custom range using the calendar on the left, or select a range from the drop-down on the right:
For larger data sets, data sampling might be applied to assist with performance.
Chart export options
The contents of the SERP Feature Radar table can be downloaded as a CSV. The Radar itself can be downloaded in PNG or SVG format:
Save as Insight
Found a success you’d like to share with the whole team? Need to bring something interesting to the right person’s attention? Save as insight lets you save your findings for yourself as a personal discovery or with other members of your team in the same workspace. You can find save as insight at the top of the tool:
Next Step Actions
If you see something of interest that you would like to analyse using some of our other tools, at the end of each feature table is the actions column. Use these actions to be taken to our tools with your data preloaded and ready to view. This is a great way to navigate our tools without having to remember and input the data you want to view each time.
Using the next step actions feature in the SERP Feature Radar allows you to load data in the following tools:
You can also take the whole data set to these tools by selecting the icons at the top right of the SERP Feature Radar if you want a broader view:
