Competitor Discovery analyses the top 100 URLs from the SERP for a single period for search terms selected in a workspace's search term group(s) or campaign. It scores each site using Pi’s Visibility Score and brings back the top 20 sites. It charts the top 10 alongside the search position breakdown.

You can find Competitor Discovery in the Performance > Competitor Benchmarking section of the navigation menu wherever you are in the app:

Select which workspace, search engine, and search term group(s) you wish to discover competitors for:

Including SERP Features allows you to identify the top-performing competitors for all SERP Features. It’s also possible to focus on specific SERP Features you want to include. For example, find who performs best for just Answer Cards by just selecting that feature.

The Top 10 Sites by visibility are presented in two charts – their Visibility Index Score and Search Position Breakdown.
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Search Position Breakdown shows what percentage of terms in the selected search term groups occupy which positions for each site.
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For example, asos.com occupies positions 1-3 for 20.3% of the selected terms:

Individual dates can be selected in Competitor Discovery allowing you to find competitors for any single period in the past.

Found at the top of the page, Insights can be saved and shared on Competitor Discovery. Share important and interesting data between users or save something to have an in-depth look at later.

The Top 20 Sites by visibility are presented as a table with the following columns:

Individual root domain visibility can be viewed by clicking the '+' next to the site URL. This will open a window containing charts for the site’s Overall Position Breakdown, as seen in the top 10 visibility list, and Search Term Group Position Breakdown which drills down further into the site’s position for each search term group.

Visit a site or explore its performance in Position Explorer Table:

Analyse individual search term groups in Position Explorer by clicking the icon on the actions column, or select multiple search term groups using the tick boxes and 'Apply select to' function:
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Click the three lines next to the Overall Position Breakdown chart to download or view the chart in a variety of formats:

Any site in the Top 20 not already in the workspace can be added to the workspace as Competitor Sites by selecting the tick box and clicking ‘Add Sites’ under ‘Apply selection to’:

Learn how to add Competitor Discovery to custom Reports, here.