Overview
Feature Explorer allows you to explore the additional information captured in SERP features across your tracked Search Terms.
Where to find Feature Explorer
Feature Explorer can be found in the Feature landscape section of the left-hand navigation:
How to use Feature Explorer
Select the following data in the tool form:
SERP Feature results
Classic link carousel
Classic link carousel data includes carousel headlines, item titles, and URLs. This SERP feature appears for travel, local, and shopping queries. Use this data to analyse the presence of Classic link carousels and the content Google displays within them. Learn which searches trigger Classic link carousels and determine which websites optimise for this feature. Understanding this feature significantly impacts searcher journeys and click-through rates to specific pages, which is essential for crafting effective page content and implementing structured data.
Feature Explorer results
Chart
The chart displays the feature's presence and the top sites returning for the feature:
Table
The table displays:
Search term
Search volume
Position
Carousel block title
Carousel block URL
Carousel item titles
Carousel item URLs
Classic link site links
Classic link site link (Cs) data provides the headline and URLs for each site link on the search results page. These site links are generated based on the structure of a website. Use this data to understand the presence of Classic link carousels and the content Google displays within the rich carousel. Learn which searches trigger Classic link site links and identify the websites currently optimising for this enhanced result. This feature can significantly impact the searcher's journey and click-through rates by providing quick access to specific pages on your site. Understanding it is crucial for optimising website structure.
Feature Explorer results
Chart
The chart displays the feature's presence and the top sites returning for the feature:
Table
The table displays:
Search term
Search volume
Position
Site links block title
Site links block URL
Site links item titles
Site links item URLs
Sites carousel
Sites Carousel data (Sc) includes carousel item titles and URLs. This SERP feature is available in European search results and serves as Google’s replacement for the now-retired ‘Find Results On’ feature in this region. Use this data to analyse the presence of Sites Carousels and the content Google displays within them. Identify which searches trigger these carousels and determine which websites are optimising for this feature. Understanding site carousels is crucial, as they significantly impact searcher journeys and click-through rates. Leveraging this feature effectively can help increase brand visibility and drive more traffic.
Feature Explorer results
Chart
The chart displays the feature's presence and the top sites returning for the feature:
Table
The table displays:
Search term
Search volume
Carousel item title
Carousel item URL
People also ask
People also ask (Pa) data returns questions and answer content (URLs). Use this data to understand the common questions Google predicts searchers have about particular topics and what content currently provides the answers. Learn what questions searchers are likely to have on their minds to develop your on-page content. If questions don't align with your business offering, this could indicate that the search term isn't one that your site should be targeting.
Feature Explorer results
Chart
The chart displays the Top Stories feature's presence and the Top sites returning for the feature:
Table - Question
The 'Question' tab displays:
Question - the question asked in People also ask
Answer URL - click this to view in your browser
Search terms - the search term(s) returned. Hover over the 'i' to see which search term(s)
Tota Q Views
Table - Search term
The 'Search term' tab displays:
Search term
Question - the question asked in People also ask
Answer URL - click this to view in your browser
Search volume
People also search
People also search (Ps) data returns the title of searches appearing in the People also search feature. Use this data to understand which searches are generating People also search results, identify new ways your customers are searching, and check whether you're already tracking those search terms within your Pi account. Learn what Google predicts users should explore next for specific topics, build a comprehensive understanding of topics to inform your content strategy and add these search terms to your account for further analysis of traffic opportunities, your performance, competitor performance, and optimisation recommendations across other Pi tools.
Feature Explorer results
Chart
The chart displays the feature's presence and the most common titles by count:
Table
The table displays:
Search term
Volume
Title
Tracked
Tracking
Top stories
Top Stories (Ts) data returns news headlines and content (URLs). Use this data to understand what content returned during a newsworthy period. Learn if your news content is appearing in Top Stories and whether the content will receive a boost in organic traffic. For brands, understanding whether Top Stories have a positive or negative sentiment can help understand brand perception.
Feature Explorer results
Chart
The chart displays the Top Stories feature's presence and the Top sites returning for the feature:
Table - Title
The 'Title' tab organises the table by Top story title and groups URLs and search terms:
Top stories title
URLs - click these to view in your browser
Search terms - the search term(s) returned. Hover over the 'i' to see which search term(s)
Total volume
Average position
Table - Search term
The 'Search term' tab organises the table by search term, showing all individual search terms and URLs:
Search term
Top stories title
URL - click this to view in your browser
Search volume
Position
Images
Images (I) data provides image URLs. Use this data to understand the sites that perform well for Images to improve your Image optimisation strategy. Learn what search results have visuals, which transactional searchers, such as in fashion or homeware, use to find the style they are interested in. By not appearing or optimising for images, the click-through rate from visual searches will be reduced.
Feature Explorer results
Chart
The chart displays the Images feature's presence and the Top sites returning for the feature:
Table - Image URL
The 'Image URL' tab organises the table by URL, showing all individual URLs:
Image URL - click these to view in your browser
Search terms - the search term(s) returned. Hover over the 'i' to see which search term(s)
Total volume
Table - Search Term
The 'Search term' tab organises the table by search term, showing all individual search terms:
Search term
URLs - click this to view in your browser
Search volume
Popular products
Popular products (Pp) data reveals product sellers and prices. Use this data to understand which sellers win in Google's organic shopping feature, and use price benchmarking to determine whether prices are market-competitive. Learn whose product feed is best optimised so that you can optimise your product feed and review whether your price positioning is right through benchmarking.
Feature Explorer results
Chart
The chart displays the Popular products feature's presence and the Top sites returning for the feature:
Table - Title
The 'Title' tab organises the table by Popular Product title:
Popular Product title
Site
Price
Total volume
Table - Search Term
The 'Search term' tab organises the table by search term, showing all search terms and individual Popular Product titles:
Search term
Popular Product title
Site
Price
Search volume
Hotel pack
Hotel pack (HP) data uncovers titles, rates, descriptions, and reviews. Use this data to understand the presence of Google's Hotel feature, which keeps searchers within Google's ecosystem (via Google Travel), along with hotel descriptions and rate benchmarking. Learn where searchers are likely to navigate to Google's hotel price comparison tool, as well as average rates and ratings of hotels.
Feature Explorer results
Chart
The chart shows the Hotel pack feature's presence on the SERPs:
Table - Title
The Hotel pack table displays:
Search term
Hotel pack title
Additional info.
Price
Search Volume
Answer card
Answer card (Ac) data reveals title and content URLs. Use this data to understand the presence of Answer Cards and what content Google is using to answer searcher queries at the top of search results. Learn what searches have Answer Cards and what content is currently returning within the feature to inform your content strategy. This feature has a significant impact on the searcher journey and click-through rate so understanding this feature is key to developing page content.
Text
Example query: calories per pound
Table
List
Chart
Feature Explorer results
Chart
The chart displays the Popular products feature's presence and the Top sites returning for the feature:
Table - Search term
The 'Search term' tab organises the table by search term, showing all individual search terms and URLs:
Search term
Answer card title
Answer card URL - click this to view in your browser
Search volume
Table - Title
The 'Title' tab organises the table by Answer card title:
Answer card title
Answer card URLs - click these to view them in your browser
Total volume
Video carousel
Video carousel (Vc) data highlights content, creators and volume. Use this data to understand the video content searchers are engaging within organic search (as videos have a high click-through rate) and the sites that have the largest reach. Learn how strong video consumption is within search to inform and develop business cases for video creation and strategy.
Feature Explorer results
Chart
The chart displays the Video carousel feature's presence and the Top sites returning for the feature:
Table - Title
The 'Title' tab organises the table by Video link title and groups URLs and search terms:
Title - the title of the Vido carousel link
Creator names - Hover over the 'i' to reveal the creator's name
URLs - click these to view in your browser
Search terms - the search term(s) returned. Hover over the 'i' to see which search term(s)
Total volume - total search volume of the search terms returned
Table - Search term
The 'Search term' tab organises the table by search term, showing all individual search terms and URLs:
Search term
Title - the title of the Vido carousel link
Creator names
URL - click this to view in your browser
Volume - Search volume of the search term
Actions
Date picker
Use the date picker to pick a custom or specific date:
CSV Download
Data from all tables in Feature Explorer can be downloaded in CSV format: