Before you get started
Before you set up a Visibility Index, make sure you have the following set up in your account:
Competitor Sites (these can be added using Competitor Discovery)
How to create a Visibility Index
Go to the Visibility Index page under Performance in the left-hand navigation:
Click the blue 'Create new Index' button in the top-right:
Index Type
The Performance Index shows how a specific My Site performs against a set of Competitor Sites.
The Comparison index compares multiple sites over specified Search Term Groups. This shows how a market is performing, without having a sense of self in the Index.
Both require you to select a workspace from the drop-down.
Select a workspace and which type of Index you would like to create then click 'Next':
Your Site
If you have opted to create a Performance Index you will be asked to add your Site.
If the Site you want to include isn't in the list, you can click Add Sites to bring them in.
Select your Site then click 'Next':
Sites to compare
If you are creating a Comparison Index you can add up to 12 Sites to your Visibility Index.
If you create a Performance Index you can add up to 11 Competitor Sites as your Site is included in the 12 Site limit.
You can add any extra Sites using the Add Sites button.
Once you have selected competitor Sites, click 'Next':
Search Data
Select up to 12 Search Term Groups to be included in the index
Select at least one Search Engine to be included
Choose a Primary Ranking Mode of either Classic Links or SERP features - this controls which SERP features count towards your index score
Advanced - choose which SERP features to include
When you have decided on the Search Data to include, click 'Next':
If using the advanced option, click the arrow to reveal the SERP features. Choose which ones to include using the tick-boxes:
Historical Data
The red vertical line shows the start date for the index - the green area shows the dates where 100% of data is available.
Either click on the chart to choose a date to start your index or use the date picker.
Once you have selected a data point, click 'Next':
Name and Description
Name the Index and add a description if necessary. Click 'Next' to continue
Review
Here you can review all the parameters set for your index including:
Your Site
Sites you are comparing
Search Data
Historical Data
General Details
If you are happy with everything you can click 'Next' to process the index (these can take a bit of time depending on the amount of data within the index)
Index Created
You will see your index in the same area you used to create the index in the workspace dashboard.