A Visibility Index is a collection of Sites compared on the same searches (Search Term Groups + Search Engines).

This produces overall visibility scores, which reflect the average visibility of those Sites on all the searches.

The Visibility Index also shows the Site with the highest gains, and the biggest falls, along with the Site with the most volatility

A Comparison Index compares multiple sites over specified Search Term Groups. This differs from a Performance Index as this shows how a market is performing, without having a sense of self in the Index.

The first thing you will see in your Comparison Index is the performance of each site over the index period.

Each site is given a score based on:

You can view the performance of each site on the chart by clicking the chart icon.

Here you can explore any insights that have been created by you or any other users on the index.

This is a view of the sites who have performed the best, had the biggest drops and have had the most volatility over the index period.

You can click on the chart icon to explore these further.

The index score table is much like the index scores above but it allows you to drill down into how each site is performing across each Search Term Group and Search Engine.

On this table, you can compare each sites previous index score to its current score, movement and volatility.

Clicking the icons in the Actions column allows you to view performance over time on the chart.

This is a list of all the insights that have been created within the index. Click the explore icon to be taken to the insight.

Clicking on the dropdown menu will open up the insight details. You can choose to subscribe to the insight from here.

By clicking the chart icons across the index, you can view performance across individual dates in the period.

Here you will see a timeline for each set of data and track performance. You can choose to add SERP Features, filter specific data and change the date range.

Any information you want to save here can be done by using the "Save as insight" button.

Clicking on the Date Picker allows you to change the date range on the chart to that of your choosing.

Use the filter to choose what data will show on the chart. Click the check boxes to add and remove

Hovering over the plot points on the chart will tell you the score on that particular date.

Underneath the chart, you will see the data in Table form. By clicking the check boxes you can add and remove data sources on the chart.

The table is comprised of:

Selecting the icon on the Actions column will allow you to explore the data on Position Explorer Table

At the top right of the Index page you will see a number of next step action: