A Visibility Index is a collection of Sites compared on the same searches (Search Term Groups + Search Engines). This produces overall visibility scores, which reflect the average visibility of those Sites on all the searches. The Visibility Index also shows the Site with the highest gains, and the biggest falls, along with the Site with the most volatility

Performance Index shows how a My Site performs against a set of Competitor sites. The Index contains everything a Comparison Index has, along with the performance over time of the User’s URL vs the Competitors.

From the Visibility Index list page, click the '+' icon to reveal a mini overview for the performance index:

The first thing you will see in your Performance Index is the performance of your site and an amalgamation of competitor sites over the index period. Both are given a score out of 100.

Here you can explore any Insights that you or any other users have created. Click the title to view an insight or the icon to see the full list of insights:

This is a view of the sites that have performed the best, had the biggest drops and have had the most volatility over the index period.

Click on the chart icon to explore these further.

Click on the index's title to see the index as a chart:

Here you will see a timeline for each set of data and track performance. You can choose to add SERP Features, filter specific data and change the date range:

Hovering over the plot points on the chart will tell you the score for that site on that particular date:

Follow the steps at the top of the chart to drill down your data. Choose a:

Clicking on the Date Picker allows you to change the date range on the chart to that of your choosing.

Underneath the chart is the index data in a table. Click the checkboxes to add or remove data sources on the chart.

The table is comprised of:

Select an action from the Actions column to explore the data in Position Explorer Table, Content Explorer Table, or SERP Feature Radar:

Click the index name in the breadcrumb to go to the index overview:

Here you'll see the same overview as the quick view with index scores, recent insights, and volatility scores, along with the following actions:

Here you will see how you are performing across each Search Term Group in the index. Your site is given a score based on:

Select the chart icon to chart the Search Term Group performance in more depth:

Here you will see the performance of each competitor site in the index.

Each site is given a score based on:

By selecting the Chart icon, you can look at the competitors' site performance in more depth on the Explorer Chart:

The index score table is much like the index scores above but allows you to drill down by clicking the '+' icon to see how each site performs across each Search Term Group and Search Engine.

In this table, you can compare each site's previous index score to its current score, movement and volatility.

Clicking the icons in the Actions column allows you to view performance over time on the Chart Index.

This is a list of all the insights that have been created within the index. Click the title or explore icon to be taken to the insight: