The Visibility Index Timeline allows you to plot the Visibility Index Score, which reflects the average visibility for the Sites, Workspace, and Search Term Groups in a Visibility Index. These can either be from a Dashboard or an index created by a user.

The Visibility Index also shows the Site with the highest gains, and the biggest falls, along with the Site with the most volatility.

Performance Index – This shows how a My Site performs against a set of Competitor URLs. The Index contains everything a Comparison Index has, along with the performance over time of the User’s URL vs the Competitors.

Comparison Index – This compares multiple sites over specified Search Term Groups. This shows how a market is performing, without having a sense of self in the Index.

Dashboard Index - These are performance indexes created from the dashboards.

Click on a visibility index from the list:

Alternatively, choose an index to analyse from the drop-down in the tool:

The Workspaces and Groups drop-down will be pre-populated with the Workspace(s) and Search Term Groups in the index. Select any workspaces or groups to include or not include in the analysis:

Note: only workspaces or groups already in the index can be selected or deselected.

Select which search engine(s) from the index to include:

Choose which Ranking mode to analyse. 'SERP Features' includes all SERP features, 'Classic links only' focuses only on Classic links:

Once all selections have been made, click 'Explore'.

The Visibility Index Chart plots the index score for the Site, Workspace(s), and Search Term Groups over time. The tabs above the chart allow you to choose which dimension to chart.

The chart defaults to show the previous year or maximum available data.

Hover over a line on the chart to see that score for each date.

Select or deselect sites, workspaces or groups from the chart using the colour key below the chart:

When analysing workspaces or groups, choose which site from the index to anaylse using the drop-down beneath the tabs:

The table lists:

The next step actions vary depending on the dimension analysed.

Note: A prompt will ask which workspace to analyse if there is more than one workspace in the index.

The workspaces and groups tabs both have the same next step actions:

Use the filters and columns to choose which data to see in the table. The table contents can also be downloaded as a CSV: