Overview

Estimated revenue performance is based on the calculated Organic Value Score of a search term and the site’s SERP positioning, this is the weekly or monthly estimated revenue performance of the site within this category.

Using your average conversion value combined with the average conversion rate, use Pi to track your estimated revenue performance.

View the estimated organic revenue your site is driving for different categories – essential when it comes to exploring where there are opportunities for more, but also where you might be seeing some of the biggest commercial falls too.

And even better, you can also set this up to keep track of how you’re performing versus your competitors too.

Note: A Market Intelligence (MI) view or Dashboard must already be created to use this tool. Find out how to create an MI, here, and Dashboards, here.

Estimated Revenue Performance can be found in the 'Traffic and revenue' sub-section of 'Performance' in the left-hand navigation:

From the drop-down, select which MI or Dashboard you wish to analyse then click, 'Explore':

Hover over any of the data points to see the estimated revenue performance calculation for the categories. The colour legend below the chart indicates which marker is associated with each category:

Use the colour legend at the top to select a category to analyse. The lines of the chart will drill down to the subcategories:

The table underneath the chart shows the estimated revenue performance for the start and the end of the reporting period, plus movement gained or lost in estimated revenue and the average value:

In the 'Actions' column, select 'Position Explorer Table' to sort your estimated revenue by search terms via the Position Explorer Table:

If analysing a category, use the tick boxes to select multiple subcategories to analyse in Position Explorer Table:

Doing so allows you to prioritise terms with the highest value opportunities, with the search terms already filtered by category or subcategory. In addition, you can identify which terms are losing value too and where to focus your efforts for some quick returns:

Clicking the icon in the top-right of the chart reveals options to download the chart as a CSV, PNG, or SVG.