Overview
Estimated Revenue Opportunity can help focus your efforts on the search terms where you will receive the highest gains straight away by highlighting the additional revenue you could be getting if you were in positions 1 to 3.
Based on a search term's calculated organic value score and the site's SERP positioning, this is a single week or month's estimated revenue opportunity for the site within this category.
Find out your site's remaining commercial opportunity in the context of the market landscape, based on estimated organic revenue.
Note: A Market Intelligence (MI) view must already be created to use this tool. Find out how to create one, here.
Where to find Estimated Revenue Opportunity
Estimated Revenue Opportunity can be found in the 'Opportunity' section of the left-hand navigation menu:
How to use Estimated Revenue Opportunity
From the drop-down, select which MI you wish to analyse then click, 'Explore':
Chart
Each category on the chart is presented by a bar broken down into 3 sections:
Use the colour legend at the top to select a category to analyse. The bars of the chart will drill down to the subcategories:
Hover over a section to reveal revenue opportunities:
Organic Revenue - the dark blue Organic Revenue section reveals how much revenue your site is currently generating on page 1 based on the search terms in the category:
Target - the pink Target section reveals the highest opportunity of those search terms which aren't on page one but are still ranking on pages 2 and 3:
Opportunities - the light blue Opportunites section reveals the potential revenue for search terms the site does not position for on pages 1, 2, and 3:
Benchmark - indicates where sites that are performing well typically sit.
Table
Below the chart is a table where each category is presented by 3 columns:
Estimated Revenue (Pos. 1-10) - based on search terms that are positioned between 1 and 10 on that date
Target Revenue (Pos. 11-30) - based on if search terms that are positioned between 11 and 30 on that date were positioned between 1-3
Market Opportunity (Pos. 31+) - Potential organic revenue based on if search terms that are positioned 31+ on that date were positioned 1-3
Actions
Click the icon in 'Actions' to analyse the search terms in Position Explorer Table:
Select which filter to analyse from the pop-up:
Your terms will be ordered in Position Explorer Table by your chosen filter allowing you to see where to focus your efforts for the best commercial gain:
When analysing subcategories, use the tick boxes and 'Apply selection to' function to analyse multiple subcategories in Position Explorer Table:
Chart Exports
Clicking the icon in the top-right of the chart reveals options to download the chart as a CSV, PNG, or SVG.
