Overview

View your wins and losses with our Share of Voice Timeline. See how your share of voice changes over a certain time period and in comparison to your biggest competitors to help inform your seasonal SEO strategies.

Note: A Market Intelligence (MI) view must already be created to use this tool. Find out how to create one, here.

This tool can be found in the 'Competitor Benchmarking' sub-section of 'Performance' in the navigation:

Use the drop-down menu to select an MI you wish to analyse, then hit 'explore'

This opens a chart that shows the top 11 sites + your focus site, giving you insight on performance over time, to reveal seasonal or market-level trends.

The colour legend shows which site is associated with each marker on the chart.

Hovering over data points on the chart will show the share of voice percentage for the site during that period.

Click on a "Category" from the key on the left to compare the share of voice by individual business categories.

The table underneath the chart shows the top sites, the start date share of voice percentage, the end date Share of Voice percentage, the movement over that period and the average Share of Voice percentage. You can add and remove columns by using the drop-down menu.

Actions are available when category drill down is selected.

This will open the data in the Position Explorer Table and sorts the Share of Voice data across the individual Search Terms and allows you to further analyse the data.

Clicking the icon in the top-right of the chart reveals options to download the chart as a CSV, PNG, or SVG.