Overview

This competitor benchmarking tool allows you to easily view the share of voice market leaders in your sector. Use Share of Voice Leaders to keep score of how you’re performing organically compared to your biggest competitors and use this insight to inform your SEO strategy.

Note: A Market Intelligence (MI) view must already be created to use this tool. Find out how to create one, here.

This tool can be found in the 'Competitor Benchmarking' sub-section of 'Performance' in the navigation:

Use the drop-down menu to select an MI you wish to analyse, then hit 'explore'

'All Categories' shows the top 30 performers across all the categories in the MI and their individual category contributions.

Hovering over the chart shows you the share of voice percentage of a particular category or subcategory and highlights them across each site.

You can also drill down to a second level by selecting a Category. This will show each sites subcategory contribution. The colour legend applies a colour to each subcategory.

The table underneath the chart shows the top 30 performers, the total share of voice, and each category's Share of Voice percentage. You can add and remove columns by using the drop-down menu.

If you have drilled down to a category, you will see the SoV percentage split across each of the Search Term Groups within the category.

Actions are available when category drill down is selected. This will open the data in the Position Explorer Table and sorts the Share of Voice percentage by Search Terms.

This will show you the Search Term along with the Search Volume, Position data and share of voice percentage.

Clicking the icon in the top-right of the chart reveals options to download the chart as a CSV, PNG, or SVG.