The 'Share of Voice' metric in Market Intelligence (MI) represents the share of Organic Value Score (OVS) a root domain owns in a particular category. Every position in the top 100 earns a score, this is summed and then divided into a 'share of' calculation. Although highly unlikely, a score of 100% would mean that you own every single position for every single search term in the MI report.

Pi's Share of Voice uses the average search volume from the last 12 months. Each time the MI reprocesses, the Share of Voice is recalculated for every week/month in the report and is based on the latest average search volume.

The average search volume is updated once a month when new search volume data is released by Google. We usually receive last month's search volume data halfway through the following month.

To ensure that any changes to Search Term/Seach Term Groups in the Workspaces are reflected in the following week/month's report and to balance having a metric that is influenced by market data without being an unreliable metric for reporting on SEO performance. For example, the new Share of Voice data may highlight that search performance has improved compared to the previous period, even if the volume of searches is lower.

Provides a historical view of a site's share of voice. This site is chosen by you during your dashboard setup. The module showcases the start and end rank over the period.

Discover the overall ranking of your site in the context of the entire market, and view its associated percentage share of voice.

Hovering over the data points in the chart will show you the share of voice percentage for that period.

This gives you the most up-to-date snapshot of the organic share of voice of the top 30 sites within your market. Colour bandings indicate workspace or search term group contribution.

Click on a "Category" from the key on the left to compare the share of voice by individual business categories.

You can also drill-down to a second level by selecting a Category. This will show each site's subcategory contribution. The colour legend applies a colour to each subcategory.

Hovering over a subcategory colour shows you the share of voice percentage of a particular subcategory and highlights the subcategory across each site.

We replace gstatic.com content with "Google Images" to help explain what the website is. You can read more about Gstatic and Google images here.

The subcategory contribution bars will not always match up with the Share of Voice percentage value next to it. This is because the Share of Voice percentage is an overall value that takes into account duplicates in and across categories. The top 30 performers are then sorted by this value.

The subcategories bars will show the contribution of all subcategories even if their value is removed from the overall SoV (because they are duplicates) making the combined length of the bar appear larger than it should. Duplicates are taken into account in these bars but only within each category separately.

This showcases the top 11 + your focus site from the ‘share of voice leaders’ chart, giving you insight on performance over time, to reveal seasonal or market-level trends.

The colour legend shows which site is associated which each marker on the chart.

Hovering over data points on the chart will show the share of voice percentage for the site during that period.

You can select and de-select sites on the chart if you wish to only see specific sites share of voice performance.

Click on a "Category" from the key on the left to compare the share of voice by individual business categories.

The contents of each share of voice module can be downloaded as a CSV. The graphs and charts can be downloaded in PNG or SVG format: