The market demand collection of Market Intelligence modules uses Google market data and average click-through rates.
Estimated organic traffic
Focusing on your chosen site, this chart estimates the amount of traffic that can be acquired from search engine rankings. This is based on actual search engine positions for the search terms included in the report, overlaid with our proprietary Organic Value Score*.
View the estimated organic traffic of your site, trended over time.
Use the colour legend to select and de-select categories. Hover over the data points on the chart to see the estimated organic traffic for a specific period.
Click on the ‘Category’ from the left hand panel to delve into individual search categories and themes.
Hover over the data points on the chart to see the estimated organic traffic for a specific period.
Use the colour legend to select and de-select sub-categories to show in the chart.
Search volume timeline
Different categories are subject to different seasonal trends. This module shows you the total demand for all search terms within the category. This can be used to influence content planning and strategic sales initiatives.
* Note: Due to a lag in Google market data, the two most recent months may not be available at the time of reporting. |
View demand trends across business categories based on search volume, over time.
Use the colour legend to select and de-select categories to analyse. Hover over the data points on the chart to see the search volume for a specific category during that period.
Click on a ‘Category’ from the panel on the left for deep-dive intelligence.
Hover over the data points on the chart to see the search volume for a specific sub-category during that period.
Use the colour legend to select and de-select sub-categories to analyse.
Chart export options
The contents of each market demand module can be downloaded as a CSV. The graphs and charts can be downloaded in PNG or SVG format:
