Content cannibalisation is a major search issue. The Conflict Detector gives you the ability to automatically surface conflict within your Workspaces. With the flexibility to sort by most conflict or Search Terms with the most Search Volume and look up to 90 days back, you can rapidly highlight conflict.
Benefits
You’ll be able to identify which terms need your attention at a glance.
Setup
To add the component to a report from the setup wizard:
Select the workspace
Choose a site to explore for discovering cannibalisation issues
Select the Search Engine
Choose your desired Search Term Groups
Select your sort by option – either by most conflict or highest search volume.
Select the maximum amount of search terms to return in the report.
Click Submit to add the component to the report
Outputs
Conflict Detector is presented in the report as a table with the following data:
Search Volume
Start position at beginning of the selected range
End position at the end of the selected range
Top position - the site’s highest position for a search term
Total URLs - total number of URLs present across the range for the search term
Top URLs
Top URL changes - the number times the top URL changed across the range
As shown below, sorting by most conflict displays the results in descending order by Top URL Changes:
Sorting by Search Volume displays the results in descending order by search volume:
Next Action Steps
Next to each search term is the chart icon - click this to view the term in Position Explorer Chart:
As can be seen in this example, this term has a total of 4 URLs. The Position Explorer Chart charts these across the selected range (30 days):
Here you can:
Adjust the date range with the date picker
Include SERP Features
Discover more about Position Explorer Chart here.