When using Optimise Now it's important to identify the right search terms to improve optimisation rather than terms already performing well. Following these steps using Pi tools and features will help you identify these search terms.
Step 1 - Using dashboard SoV market rank and estimated revenue opportunity
Market Rank 14, success looks like top 3. How can you improve this?
estimated revenue opportunity target data reveals the categories that hit the criteria of good but not converting positions for high-value search terms.
Open Estimated Revenue Opportunity and click on a Target Revenue amount for the specific Category to reveal the related search terms and URLs.
The Position Explorer Table view from Estimate Revenue Opportunity has preset filters and columns to reveal the gap between target revenue (what could be achieved) vs Est. Revenue (Order Value and CTR assumptions on current position)
From the row Actions menu, for any of the URLs, select “Create content recommendations”
Step 2 - Use Pi data to avoid optimising for the wrong term
Step 2.1 - Using Content Explorer Table - Check what other terms position for a target URL
Use Content Explorer Table to check what other terms are positioning for your target URL. This reduces the risk of targeting the wrong term and page - a page that could be themed to another search term and performing well - work you don't want to undo.
Use filters to include 'Returning URL' and paste your URL:
Next, open Secondary Dimension and choose Search Term:
From here, you can use the combination of the Top Position and Volume metrics to ensure the search term and URL combination will generate recommendations for the best return:
Step 2.2 - Using Position Explorer Table - Check performance and opportunity for a URL's returning Search Terms
Position Explorer Table can be used to check performance and opportunity for a URL's returning Search Terms to create recommendations in Optimise Now.
Apply the 'End URL' filter containing your target URL and view the table using the Volume, Target revenue, start and end position, and position movement columns:
Use the search term performance and opportunity data and target revenue to choose the right search term to create content recommendations:
Step 2.3 - Using Conflict Detector to help focus the right search term URL combination
Using your conflict detector data target a high volume/high conflict search term and open it in Position Explorer Chart.
This particular view in Position Explorer Chart lists the conflicting URLs for the search term - Choose the URL that best targets the Search Term
