Notice: This product is still in Beta. Some of the features included are work in progress and subject to change.
Where to find Optimise Now
Optimise Now can be found in the Content area of the left-hand navigation:
How to create an optimisation target
Click the blue, 'Create content recommendations' button in the top-right:
In the pop-up box, select the search term, search engine, and site to analyse:
The optimisation will now appear in the list showing the following:
Target
Search term
URL
Scores
Overall
Internal linking
Content and theming
Quality signals
Positions
Start
End
Target actions
Todo
Done
Actions
Click in the 'Actions' column to go to the:
Page performance breakdown
Internal linking opportunities
Page content and theming
Quality Signals
Delete Optimise Now target
Page performance breakdown
Page performance breakdown shows your overall score and a graph with the historical positions of the selected search term for the previous month.
Summaries of the Internal linking opportunities, Page content and theming, and Quality Signals include:
Score
Recommendations
Actions - how many
Completion - percentage and number of actions done
Assigned to - which team member the actions have been assigned to
Clicking on either summary will take you to that action.
Internal linking opportunities
At the top of the page is the same summary as the page performance breakdown.
The Internal linking opportunities table includes the following:
Recommended internal links
Recommended action
Current anchor text
Recommended anchor text
Status
Actions
Here, you can assign all tasks to yourself or a fellow team member. Use either the actions link or the checkboxes and 'Apply selection to' to set the action as done, todo or remove the action:
Page content and theming
At the top of the page is the same summary as the page performance breakdown, followed by 2 tables: Feature opportunity and Content actions and suggestions.
Feature opportunity
These features returned for analysed search over the last 30 days. The table includes:
SERP Feature
Visibility score for the last 30 days
Guideline - either follow the actions in the Content actions and suggestions table or click through to the Knowledge base article for best practice advice
Content actions and suggestions
The content actions and suggestions table includes:
On-page element
Feature
Recommended action
Content suggestion - click the icon to copy the recommendation to your clipboard
Status
Use either the actions link or the checkboxes and 'Apply selection to' to set the action as done, todo or remove the action:
Quality Signals
Quality Signals analyse and assess your content based on Google's helpful content guidelines which are part of Google Search's core ranking system. Powered by GPT-4, Quality Signals reviews your content to provide a score for each category in helpful content guidelines, as well as offer content recommendations for each of the categories.
Your score breakdown
The bar chart scores your content for the following metrics:
Your score breakdown:
Expertise - General trustworthiness, clear sourcing, authoritativeness and evidence of expertise in the content
Content and Quality - Original information, substantial, complete or comprehensive description of the topic in content
Evidence of content creator - Clear who authored the content and further information about the author, their background and the areas they write about
How the content was created - Does the content explain how it was written, such as were there tests done on the products they were writing about?
Why the content was created - Is it about helping visitors to understand a certain topic? Is it answering a question?
Focus on people-first content - Is the content written primarily to help people, such as demonstrating expertise and/or experience around the topic?
Avoiding search engine-first content - Is the content primarily written to attract visits from search engines, such as stuffing keywords in the content or writing content to a certain word count?
Quality Signals recommendations
Below the Your score breakdown chart is the Quality Signals recommendations table which lists recommendations based on the categories from your score breakdown. From here, you can set the recommendations as done or remove them from the list.
