We provide two different ways to give a website a position on a SERP (Search Engine Results Page). Classic & Organic.

Classic is the traditional method of providing a position for all the original organic results that appear on the SERP.

Organic, currently only available on Google search engines, will include all the SERP feature positions.

Classic ignores all positions that are considered to be in an ‘enhanced’ (not SERP features) position on the SERPs and only gives positions for the top 100 classic URLs.

To activate Organic data, look out for the ‘Include SERP Features’ option. Because SERP Explorer Table, SERP Radar, and SERP Matrix are built to view SERP features, they automatically use the Organic positioning mode.

Organic runs down the middle column in a natural reading motion going left to right and down. Organic ignores the right-hand side of the results.

When SERP features appear as a carousel, particularly on mobile, we cap the ‘positioning’ sites to three to avoid endless positions of results that people can’t see.

When using the SERP feature segment controls this will remove the sites and pages that position in those features from the analysis. It doesn’t move where 'position one' will be on the page.