The Visibility Index Change Summary shows the Visibility Index Score and movement for any site in a Visibility Index that has increased or decreased over the reporting period based on the set movement threshold.
This gives you quick visibility on any gains or loses you or your competitors have made. Any movement will also trigger an alert.
This component works the same for both Performance Visibility Indexes and Comparison Visibility Indexes.
Setup
To add the component to a report from the setup wizard:
Choose an Index
Choose a value change trigger
Include SERP features - the SERP features included cannot be edited here as the Visibility Index is calculated ahead of time. You can hover on the arrow to see which SERP features will be included
Add Notes if applicable
Click Submit to add the component to the Report
Outputs
In the report, the visibility index change summary will only show sites that have a change in score. If no changes have occurred, the component will be empty with a message displaying this.
The component displays a site’s previous score versus current score, positive or negative movement and by how many points:
Next Actions Steps
Click the icon next to one of the site’s to chart its visibility index score:
Here you can:
Adjust the date range with the date picker
Select and unselect which STGs to chart
Include SERP Features
Under ‘Actions’, explore the position data of the terms in each STG in Position Explorer Table