This component highlights the top 15 rising and falling search terms in either the top 10 positions or across a whole Workspace.
Using this component lets you see if any movement of terms is slight or drastic.
Setup
To add the component to a report from the setup wizard:
Select the workspace
Choose a Site
Choose a Search Engine
Include SERP features - the SERP features included cannot be edited here as the Visibility Index is calculated ahead of time. You can hover on the arrow to see which SERP features will be included
Choose a Position Change range option - All or Top 10 Only
Add Notes if applicable
Click Submit to add the component to the Report
Outputs
In the report the component is split into 2 tables - Top movers and Top fallers, with a key providing information on position movement, search engine position, close variant volume, and search volume status, and SERP feature if selected:
Each table provides the following information:
Search Term
Search Volume
Position in the previous report period
Position in the current report period
Number of positions gained/lost
If selected, it will also display the SERP feature the search term was positioning for:
Next Action Steps
Clicking the table icon in the site column will take you to Position Explorer Table:
