Note: This tool is in beta. Its features and functionality are subject to change.
YouTube Explorer helps you understand the creators and content that are most visible on YouTube for the topics that matter to you. By surfacing the most prominent creators and videos, it provides valuable insight into who is reaching audiences and how the competitive landscape is evolving.
Whether you're researching a market, identifying influential creators, or benchmarking your own content strategy, YouTube Explorer gives you a clear view of the YouTube landscape, helping you uncover trends, monitor competitors, and make more informed content decisions.
How does it work?
YouTube Explorer analyses the videos returned for the search terms in your Workspace, aggregating data on creators, videos and performance metrics to help you understand who appears most often, who attracts the most views, and how content is performing across your tracked topics.
How to use YouTube Explorer
Select which workspace, search engine, and Search Term Groups to analyse. If no groups are selected, all groups in the workspace will be included in the analysis.
Note: only workspaces tracking in YouTube are available for analysis in this tool
Charts
Duration breakdown
Shows how videos are distributed across duration ranges:
Metric toggle
Presence – The percentage of videos in each duration range.
Views – The percentage of total video views per duration range.
Most present creators
Ranks creators by their Presence across the percentage of search terms in your workspace for which a creator appears:
Example: If a creator has 50% Presence, they appear for 50% of all search terms in the selected workspace.
Most viewed creators
The total number of views accumulated by a creator's videos within the current dataset:
Table
Creator
The data in the Creator tab includes:
Creator - The name of the YouTube creator or channel.
Video titles - The number of unique videos by that creator that appear in the dataset.
Total views - The combined views across all of the creator's videos in the dataset.
Avg. duration - The average length of the creator's videos.
Avg. position - The creator's average ranking position across all search terms where they appear.
Search terms - The number of search terms in your workspace for which the creator appears. Hover over the number to reveal the search terms
Total volume - The combined search volume of the search terms for which the creator appears.
Video title
The data in the Video title tab includes:
Creator - The name of the YouTube creator or channel that published the video.
Title - The title of the YouTube video.
URL - A direct, clickable link to the YouTube video.
View count - The total number of views the video has received.
Uploaded date - The date the video was published on YouTube.
Duration - The length of the video.
Avg. position - The video's average ranking position across all search terms where it appears.
Search terms - The number of search terms in your workspace for which the video appears.
Total volume - The combined search volume of the search terms for which the video appears.
Search term
The data in the Search term tab includes:
Creator - The name of the YouTube creator or channel that published the video.
Title - The title of the YouTube video.
URL - A direct link to the YouTube video.
View count - The total number of views the video has received.
Uploaded date - The date the video was published on YouTube.
Duration - The length of the video.
Position - The video's ranking position for the search term.
Search term - The search term for which the video appears in the YouTube results.
Volume - The monthly search volume for the search term.
