AI Brand Monitoring provides insight into how brands are represented within LLM search results. This tool enables you to identify and analyse brand mentions, track their frequency, and understand the sentiment—positive, negative, or neutral—behind each reference. By connecting tone and context to specific sources, it reveals which sites and narratives shape brand perception.

With these insights, Pi users can benchmark performance, monitor sentiment trends, and refine strategies to strengthen visibility, adapt messaging, and influence how audiences encounter their brand in an evolving search landscape.

Select a workspace LLM and optional groups from the workspace. Not selecting groups will include all groups by default:

The main chart and table show brand mentions for all sites across 1 month:

Hover over a datapoint on any of the chart lines to see the number of mentions for that brand on a single date:

Below the chart, the same data is tabulated, displaying the:

Hover over the values in the end columns to reveal the queries or citations, respectively:

Use the filters and columns to adjust the displayed data in the table.

Filters:

Columns:

The table's data can be exported in a CSV download.

Click the 3 dots in the actions column to view the single brand's performance or its queries in AI Prompt Explorer:

To drill down to a single brand's performance, select a brand from the brand drop-down above the chart:

Two charts are displayed - brand mentions & sentiment for the single brand and the top referring domains:

Brand mentions displays 2 lines for the number of mentions:

Hover over a data point on either line to see the number of mentions for a specific date:

The top referring domains chart shows which domains have the most mentions, and which groups of queries comprise those mentions.

Hover over the sections of the chart to see the number of mentions for each group of queries:

The table lists the citations as clickable URLs, to visit and review the pages, along with:

Hover over the number of queries to reveal the query/queries:

Use the filters and columns to adjust the displayed data in the table.

Filters:

Columns:

The table's data can be exported in a CSV download.

Click the 3 dots in the actions column to view the query in AI Prompt Explorer:

Use the date picker in either the all brands or single brands view to a custom or preselected date range: