Once a Campaign has been created, it can still be edited, particularly the end date. A campaign can run between 24 hours and 1 month, but before it reaches the end of its cycle, it can be extended (or reduced if already set for longer than 24 hours).
If you have search terms that are no longer relevant, they can be removed and replaced with new search terms.
Note: The end date can only be changed before the tracking cycle ends. If the campaign has already ended, it can be duplicated into a new campaign, which can be set to run longer. Both editing a campaign to extend its end date and duplicating campaigns will be covered in this article.
Being able to edit a campaign allows you to make changes based on the results you’re seeing as the SERP landscape develops. Replace keywords with ones that may have more relevance for a product launch, or extend the tracking cycle to further cover a developing news story.
How to edit a campaign
Next to the relevant campaign in the campaign list, click the three dots under ‘Actions’ to do the following:
Edit campaign
Duplicate the campaign
Stop the campaign
Delete the campaign
Click ‘Edit campaign’. Here you can edit:
The campaign name
Search terms
End date
To edit the end date, click on the date picker and choose the desired date:
How to duplicate a campaign
Next to the relevant campaign in the campaign list, click the ‘Duplicate’ option under ‘Actions’.
Here, you can review the campaign’s name, search terms and end dates.
Note: The duplicated campaign must have a different name from the original.
Click ‘Create’ to create the duplicate campaign.
