What is a 'Find Results On' SERP Feature?
The 'Find Results On' feature on Google's Search Engine Results Page (SERP) is a listing carousel that displays several directory results relevant to a user's search query. This feature typically appears above the map pack and suggests websites that contain pertinent information about the search object. Each listing in the carousel includes a URL and an image, providing users with quick access to multiple sources of information.
Benefits of Gaining a 'Find Results On' SERP Feature
Securing a spot in the Find Results On SERP feature can significantly enhance your website's organic visibility. Here are the key benefits:
- Increased Visibility: Appearing in this feature places your site prominently on the SERP, often above the fold, which can lead to higher click-through rates (CTR).
- Enhanced Credibility: Being featured in a Google-selected directory can boost your site's credibility and trustworthiness in the eyes of users.
- Traffic Diversification: It can drive traffic from multiple directories, not just from direct search results, broadening your audience reach.
- Improved Local SEO: For businesses with a local presence, this feature can enhance local search visibility, making it easier for potential customers to find you.
Top 5 Page Optimization Actions to Improve Visibility in the Find Results On SERP Feature
To improve your chances of appearing in the Find Results On SERP feature, consider implementing the following optimization actions:
1. Ensure Consistent Directory Listings
Consistency in your business information across various online directories is crucial. This includes your business name, address, phone number (NAP), and website URL. Use tools like Google's Business Profile and other local SEO tools to manage and synchronise your listings across multiple platforms.
2. Optimise for Local SEO
Enhance your local SEO by:
- Claiming and optimising your Google My Business profile: Ensure all information is accurate and up-to-date.
- Encouraging customer reviews: Positive reviews can improve your local ranking.
- Using local keywords: Incorporate location-specific keywords in your content and meta tags.
3. Leverage Structured Data Markup
Implement structured data markup (schema.org) on your website to help search engines understand your content better. While there is no specific markup for the "Find Results On" feature, structured data can improve your overall SEO and increase the likelihood of being featured in various SERP features.
4. Build High-Quality Backlinks
Acquire backlinks from reputable directories and local websites. High-quality backlinks signal to Google that your site is authoritative and trustworthy, which can improve your chances of being included in the 'Find Results On feature.
5. Maintain High-Quality Content
Ensure that your website content is high-quality, relevant, and regularly updated. Google prioritises sites that provide valuable information to users. Focus on creating comprehensive, well-structured content that addresses common user queries and includes relevant keywords.
By implementing these optimization strategies, you can enhance your website's visibility and increase the likelihood of being featured in the Find Results On SERP feature on Google.