What is a Finance SERP feature on Google?
A Finance search engine result (SERP) feature on Google is a specialised element that appears for finance-related queries, offering users quick access to relevant financial information. These finance-specific SERP features are designed to provide users with immediate, at-a-glance information without the need to click through to another website. They can include:
Real-time stock prices
Key market data
News headlines related to specific companies or markets
Currency exchange rates
By presenting this information prominently, Google aims to enhance user experience and deliver precise financial data efficiently. This feature helps investors, financial professionals and anyone seeking up-to-date financial information at a glance.
Google maintains a list of trusted sources (exchanges) that it uses to inform the Finance SERP feature. Inclusion in this list is essential for appearing in this SERP feature. The list comprises established exchanges and indices with recognised exchange codes. Here is an example of Google’s trusted exchanges.
Here are some examples of the Finance SERP feature:
Image source: Google Results Page
Image source: Google Results Page