What is AI Brand Monitoring?
AI Brand Monitoring provides insight into how brands are represented within LLM search results. This tool enables you to identify and analyse brand mentions, track their frequency, and understand the sentiment—positive, negative, or neutral—behind each reference. By connecting tone and context to specific sources, it reveals which sites and narratives shape brand perception.
With these insights, Pi users can benchmark performance, monitor sentiment trends, and refine strategies to strengthen visibility, adapt messaging, and influence how audiences encounter their brand in an evolving search landscape.
How to use AI Brand Monitoring
Select a workspace LLM and optional groups from the workspace. Not selecting groups will include all groups by default:
Chart - Brand mention
The line chart displays brand mentions for all sites. Hover over a datapoint on any of the chart lines to see the number of mentions for that brand on a single date:
Chart - Brand sentiment
The brand sentiment chart displays the number of citations per brand. Each bar is broken down by sentiment: Positive, Neutral, and Negative.
Hover over each segment to see the number of citations for each kind of sentiment:
Table
Below the charts, the brand mentions over time data is tabulated, displaying the:
Brand
Total citations
Queries
Total
End - number of queries
Movement - number of queries, more or less, than the start date
Citations
Total
End - number of citations
Movement - number of citations, more or less, than the start date
Hover over the values in the end columns to reveal the queries or unique cited URLs, respectively:
Filters & Columns
Use the filters and columns to adjust the displayed data in the table.
Filters:
Brand
Total citations
No. of queries (Start)
No. of queries (End)
Query movement
Queries (Start)
Queries (End)
No. of unique cited URLs (Start)
No. of unique cited URLs (End)
Unique cited URL movement
Unique cited URLs (Start)
Unique cited URLs (End)
Unique cited URL average
Brand mentions (Start)
Brand mentions (End)
Brand movement
Brand average
Columns:
Total citations
Plot
Queries
Start
End
Total
Movement
Average queries
Unique cited URLs
Start
End
Movement
Average
Brands mentioned
Start
End
Movement
Average brands
Total
The table's data can be exported in a CSV download.
Actions
Click the 3 dots in the actions column to view the single brand's performance or its queries in AI Prompt Explorer:
Single brand
To drill down to a single brand's performance, select a brand from the brand drop-down above the chart:
Two charts are displayed - brand mentions & sentiment for the single brand and the top referring domains:
Brand mentions & sentiment
Brand mentions displays 2 lines for the number of mentions:
The purple line is the number of mentions for the selected site
The dotted grey line is the average number of citations for the top 10 competitors
Hover over a data point on either line to see the number of mentions for a specific date:
Top referring domains chart
The top referring domains chart displays which domains have the most mentions, and which groups of queries comprise those mentions.
Hover over the sections of the chart to see the number of mentions for each group of queries:
Table
The table lists clickable cited URLs to visit and review the pages, along with:
Average sentiment
Total citations
Queries
Total number of queries
Start - number of queries on the start date
End - number of queries on the end date
Movement - change in the number of queries from the start date to the end date
Hover over the number of queries to reveal the query/queries:
Filters & Columns
Use the filters and columns to adjust the displayed data in the table.
Filters:
Cited URL
Total citations
Sentiment
No. of queries (Start)
No. of queries (End)
Query movement
Queries (Start)
Queries (End)
Columns:
Total citation
Average Sentiment
Queries
Start
End
Movement
Average queries
Total
Actions
The table's data can be exported in a CSV download.
Actions
Click the 3 dots in the actions column to view the query in AI Prompt Explorer:
Date picker
Use the date picker in either the all brands or single brands view to a custom or preselected date range:
