Understand how your brand is represented across LLM search

AI Brand Monitoring helps you understand not just whether LLMs mention your brand, but how and where that presence is changing.

Track brand presence and sentiment over time, identify the queries associated with your mentions, and uncover the sources being cited alongside them. Compare performance with competitors to understand where your brand is gaining or losing presence and which sources are associated with its representation in AI-generated search.

What can I learn from AI Brand Monitoring?

Use AI Brand Monitoring to investigate key questions about how your brand appears in LLM-generated search:

Brand presence: Is my brand appearing more or less frequently?
Brand perception: What sentiment is associated with my brand, and is it changing?
Query context: Which queries are associated with my brand mentions?
Cited sources: Which domains and URLs are being cited alongside my brand?
Competitive position: How does my brand presence compare with competitors?

How to use AI Brand Monitoring

Select a workspace LLM and optional groups from the workspace. Not selecting groups will include all groups by default:

Chart - Brand presence

The line chart displays brand presence for all sites. Hover over a datapoint on any of the chart lines to see the presence for that brand on a single date:

Chart - Brand mentions by sentiment

The brand sentiment chart displays the number of mentions per brand. Each bar is broken down by sentiment: Positive, Neutral, and Negative.

Hover over each segment to see the number of mentions for each kind of sentiment:

Table

Below the charts, the brand mentions over time data is tabulated, displaying the:

Brand
Total brand mentions
Queries
- Total
- End - number of queries
- Movement - number of queries, more or less, than the start date
Unique cited URLs
- Total
- End - number of citations
- Movement - number of citations, more or less, than the start date

Hover over the values in the end columns to reveal the queries or unique cited URLs, respectively:

Filters & Columns

Use the filters and columns to adjust the displayed data in the table.

Filters:

Brand
Total citations
No. of queries (Start)
No. of queries (End)
Query movement
Queries (Start)
Queries (End)
No. of unique cited URLs (Start)
No. of unique cited URLs (End)
Unique cited URL movement
Unique cited URLs (Start)
Unique cited URLs (End)
Unique cited URL average
Brand mentions (Start)
Brand mentions (End)
Brand movement
Brand average

Columns:

Total citations
Plot
Queries
- Start
- End
- Total
- Movement
- Average queries
Unique cited URLs
- Start
- End
- Movement
- Average
Brands mentioned
- Start
- End
- Movement
- Average brands
- Total

The table's data can be exported in a CSV download.

Actions

Click the 3 dots in the actions column to view the single brand's performance or open the brand's queries in AI Prompt Explorer to investigate the prompts associated with its LLM presence in more detail.

Single brand

To drill down to a single brand's performance, select a brand from the brand drop-down above the chart:

Two charts are displayed - brand mentions & sentiment for the single brand and the top cited domains. This single-brand view investigates what is driving your brand's LLM presence. Compare mentions and sentiment over time, benchmark performance against competitors, and identify the domains, URLs and queries associated with your brand's citations.

Brand mentions & sentiment

Brand mentions displays 2 lines for the number of mentions:

The purple line is the number of mentions for the selected site
The dotted grey line is the average number of citations for the top 10 competitors

Hover over a data point on either line to see the number of mentions for a specific date:

The bars are divided to display sentiment:

Positive - green
Neutral - grey
Negative - orange

Hover over each section to reveal the sentiment score and number of mentions:

Top cited domains chart

The top cited domains chart displays which domains have the most citations, and which groups of queries comprise those citations.

Hover over the sections of the chart to see the number of citations for each group of queries:

Click 'See all citations' to see every brand citation:

Use the drop-downs to search for specific queries or sentiment:

Table

The table lists clickable cited URLs to visit and review the pages, along with:

Average sentiment
Total citations
Queries
- Total number of queries
- Start - number of queries on the start date
- End - number of queries on the end date
- Movement - change in the number of queries from the start date to the end date