What is AI Site Monitoring?
AI Site Monitoring provides visibility into which sites and URLs are referenced within LLM-generated search results. Extracting and analysing citations at scale displays how often your own and competitors’ domains are referenced as supporting sources. This insight enables users to benchmark site presence, track citation trends, and refine strategies to strengthen visibility and influence in emerging LLM search formats—closing a critical blind spot in modern search intelligence.
How to use AI Site Monitoring
Select the Workspace, LLM, and optional groups from the setup panel:
Domain citations
The main chart and table display domain citations for all sites across 1 month:
Chart
Hover over a datapoint on any of the chart lines to see the number of citations for that site on a single date:
Table
Below the chart, the same data is tabulated, displaying the:
Domain
Total citations - the total number of citations
Queries
End - number of queries
Movement - number of queries, more or less, than the start date
Unique cited URLs
End - number of unique cited URLs
Movement - number of unique citations, more or fewer than the start date
Hover over the values in the columns to reveal the number of queries or unique cited URLs, respectively:
Filters & Columns
Use the filters and columns to adjust the displayed data in the table.
Filters:
Domain
Total citations
No. of queries (Start)
No. of queries (End)
Query movement
Query average
Queries (Start)
Queries (End)
No. of unique cited URLs (Start)
No. of unique cited URLs (End)
Unique cited URLs movement
Unique cited URLs (Start)
Unique cited URLs (End)
Unique cited URLs (End)
Unique cited URLs average
Cited URLs mentioned during range
Columns:
Total citations
Plot
Queries
Start
End
Movement
Average
Total
Unique cited URLs
Start
End
Movement
Count
Average
Total
Brands mentioned
Start
End
Movement
Count
Average
Total
Actions
The table's data can be exported in a CSV download.
Actions
Click the 3 dots in the actions column to view the single domain's performance or its queries in AI Prompt Explorer:
Single domain
To drill down to a single domain's performance, select a domain from the domain drop-down above the chart:
Two charts are displayed - domain citations for the single site and the top cited directories for that site:
Domain citations chart
Domain citations displays 2 lines for the number of citations:
The purple line is the number of citations for the selected site
The dotted grey line is the average number of citations for the top 10 competitors
Hover over a data point on either line to see the number of citations for a specific date:
Top cited directories chart
The top-cited directories chart displays which directories of the site are being cited most, and which groups of queries make up those citations.
Hover over the sections of the chart to see the number of citations for each group of queries:
Table
The table lists the citations as clickable URLs, to visit and review the pages, along with:
Queries
Number of queries that triggered the citation
Movement over time from the start date to the end date
Brands mentioned
Number of brands mentioned in the citation
Movement over time from the start date to the end date
Hover over the number of queries or brand mentions, respectively, to reveal the query/queries or brand mentions:
Filters & Columns
Use the filters and columns to adjust the displayed data in the table.
Filters:
Domain
Total citations
No. of queries (Start)
No. of queries (End)
Query movement
Query average
Queries (Start)
Queries (End)
No. of unique cited URLs (Start)
No. of unique cited URLs (End)
Unique cited URLs movement
Unique cited URLs (Start)
Unique cited URLs (End)
Unique cited URLs (End)
Unique cited URLs average
Cited URLs mentioned during range
Columns:
Total citations
Plot
Queries
Start
End
Movement
Average
Total
Unique cited URLs
Start
End
Movement
Count
Average
Total
Brands mentioned
Start
End
Movement
Count
Average
Total
Actions
The table's data can be exported in a CSV download.
Actions
Click the 3 dots in the actions column to view the query in AI Prompt Explorer:
Date picker
Use the date picker in either the multi-domain or single-domain view to a custom or preselected date range:
