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AI Prompt Explorer

Uncover the prompts, results, and opportunities shaping your brand in AI search

Written by Jay Langridge

What is AI Prompt Explorer?

AI Prompt Explorer provides question-level visibility into how brands, domains and URLs appear within AI-generated search results, helping you understand what LLMs return for the questions that matter to your business and market.

By analysing LLM responses at scale, you can see which brands are mentioned, which domains and URLs are cited as sources, and how these results evolve. Drill down into individual queries or analyse related groups of queries to understand where your brand or site is appearing and where competitors or other sources have a stronger presence.

Use these insights to benchmark your presence, identify visibility gaps and uncover opportunities for further investigation—bringing measurable competitive insight to an area of search that was previously difficult to understand.

AI Prompt Explorer analyses the prompts you're already tracking

AI Prompt Explorer is designed to help you investigate the LLM results returned for prompts already being tracked in your Pi account.

It isn't a prompt discovery or prompt research tool for finding new questions to track.

Instead, once you've identified the prompts that matter to your business and they're being monitored in Pi, AI Prompt Explorer helps you analyse the results associated with them — including the brands, domains and URLs appearing across those responses.

This makes it a tool for understanding what is happening across your tracked prompt set, rather than discovering what prompts you should track in the first place.

Unsure which prompts or conversations to track? Use Pi's Conversation Builder GPT in the GPT Library.


How to use AI Prompt Explorer

Select a workspace, LLM, and optional groups from the workspace. Not selecting groups will include all groups by default:

Most cited domains

This chart displays the most frequently cited domains on the specified date. Each bar is broken down into sections per group of queries. Hover over each section to see the number of citations for each group of queries:

Note: This chart is limited to the top 10 domains. Just because your site doesn't appear here doesn't mean it hasn't been cited. Don't forget to check the table filtered by your domain to see if there are citations!

Most mentioned brands

This chart displays the share of mentions per group for each brand. Hover over a segment to see the number of mentions of each group:

Note: This chart is limited to the top 5 brands. Just because your brand doesn't appear here doesn't mean it hasn't been mentioned. Don't forget to check the table filtered by your brand to see if there are mentions!


Queries

Below the most cited domains and most mentioned brands charts is a table displaying the data for the queries and groups in separate tabs.

The following data is displayed for each query:

  • Query

  • Unique domains - the number of unique domains that were cited when generating the responses for the query

  • Unique cited URLs - the number of URLs cited for each query

  • Unique brands mentioned - the number of unique brand mentions for each query

Roll over the number in each cell to reveal the domains, URLs, or brand mentions:

Query output

Click anywhere in the query cell to display the Query output sidebar:

This displays the returning citations, which can be filtered by brand, domains, or sentiment from the dropdowns at the top. Any Brand mentions are highlighted.

Actions

The actions in the queries tab allow you to view each query's output or performance in AI Site Monitoring or AI Brand Monitoring:


Groups

This tab displays the same data as the queries tab, but summarised for each group:

The following data is displayed for each group:

  • Groups

  • Queries - number of queries in the group

  • Unique domains - the number of unique domains that were cited when generating the responses for all the prompts in the group

  • Unique cited URLs - the number of URLs cited for each query

  • Unique brands mentioned - the number of unique brand mentions for each query

Roll over the number in each cell to reveal the domains, URLs, or brand mentions:

Actions

The actions in the group overview allow you to view all queries in the group, or see their performance in AI Site Monitoring or AI Brand Monitoring:


Filters

Use the filters in the table to filter by:

  • Group

  • Query Text

  • No. of domains

  • No. of citations

  • No. of brand mentions

  • Domains

  • Citations

  • Brands mentioned

Use these filters to find which brands or sites are in the conversation.


Date Picker

Use the date picker to choose a single date to analyse:

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