What is an X Card (formerly Twitter Card) SERP feature on Google?
An X Card (formerly Twitter Card) SERP feature on Google displays recent tweets from an X account directly in the search results. This feature typically appears for branded searches when users look up specific X handles or search for trending topics. It provides real-time updates from the X platform within Google's search interface when a user makes a query.
Image source: Google Results Page
Benefits for organic site visibility
Securing an X Card SERP feature can significantly enhance your organic site visibility:
Increased SERP real estate: The feature occupies additional space on the results page, making your brand and X account more prominent.
Real-time content display: It showcases your latest X posts, allowing you to communicate timely information directly in search results. This is particularly helpful when X cards are showing for branded search queries.
Enhanced brand authority: The presence of an official X feed in search results can boost your brand's credibility and authority.
Improved click-through rates: Users are more likely to engage with your content when presented with dynamic, up-to-date information.
Expanded audience reach: The feature exposes your X content to users who may not follow you on the platform but are searching for related topics.
Top 5 page optimisation actions for X Card SERP feature visibility
To improve your chances of gaining visibility in the X Card SERP feature on Google, consider implementing these specific actions:
1. Optimise Your X Profile
Ensure your X profile is complete and verified:
Use your brand name as your display name
Include relevant keywords in your profile bio
Add your website URL to your profile
Use a high-quality profile picture and header image that align with your brand
2. Maintain Consistent Posting Activity
Regularly share high-quality, relevant content. Ensure that you post about topics that users care about most.
Use a mix of text, images, and videos
Engage with your audience through replies and retweets
3. Utilise Hashtags Strategically
Incorporate relevant hashtags to increase discoverability:
Research popular hashtags in your industry that relate to the way users are searching for topics that matter most to them.
Create branded hashtags for campaigns
Focus on relevant hashtags, rather than the quantity.
4. Encourage Engagement
Foster interactions to boost your content's visibility:
Ask questions to prompt responses
Run polls to encourage participation
Share content that invites retweets and likes
5. Align X Content with Your Website
Create a strong connection between your X account and website:
Share links to your website content in posts
Embed your X feed on your website
Use consistent branding and messaging across platforms
By implementing these specific actions, you can improve your page's visibility and increase the likelihood of appearing in the X SERP feature on Google. Remember that consistency and quality are key factors in maintaining a strong presence across both X and search results.