What is a Sites Carousel SERP feature on Google?
The Sites Carousel is a Google SERP feature specifically found in European search results. It acts as a replacement for the previously available "Find Results On" feature. This carousel typically appears for brand-related searches and displays a horizontal row of different pages or sections from the official website of the brand. Each item in the carousel features a title (the name of the page or section) and a URL, allowing users to quickly navigate to specific parts of the brand's site directly from the search results.
The Sites Carousel aims to make it easier and faster for users to find specific information or sections within a brand's website when they are searching for that brand. It streamlines the user journey by providing direct links to key internal pages.
Here is an example of the Sites Carousel SERP feature on Google:
Image source: Google Results Page
Image source: Google Results Page
Benefits for Organic Site Visibility
The Sites Carousel offers several benefits for a website's organic visibility:
Increased brand visibility – The carousel occupies more visual space in search results, making your brand more prominent and boosting overall visibility.
Direct navigation to key pages – Users searching for your brand can access important internal pages (e.g., product pages, contact, about us) directly, improving the user experience.
Improved click-through rates (CTR) for internal pages – While homepage CTR might decrease slightly, CTR to specific internal pages featured in the carousel is likely to increase.
Enhanced user journey – Quick access to relevant information helps create a more efficient and satisfying experience for users.
Credibility and trust – Being featured in a Sites Carousel can subtly boost your brand’s perceived authority in search results.
Top 5 page optimisation actions for Sites Carousel SERP feature visibility
While there's no direct way to optimise specifically for the Sites Carousel in the same way you would utilise SEO best practices, these actions can increase the likelihood of appearing within this Google feature:
Implement a clear and logical site structure: Ensure your website has an organised architecture with intuitive navigation. This helps Google understand the hierarchy and importance of different page
Use descriptive and concise page titles: The carousel titles are typically pulled from <title> tags. Use clear, concise, and relevant titles that accurately reflect each key page's content.
Build strong internal linking: Link important pages effectively within your site. This helps Google crawl and understand page relationships, making it easier to identify key sections.
Create high-quality and relevant content: Prioritise valuable and informative content on key pages. Google is more likely to feature pages it deems highly relevant and useful for brand-related searches.
Monitor your brand's SERP in Europe: Regularly check search results for your brand name in European regions. If a Sites Carousel appears but isn’t optimal, review your site structure, titles, and internal linking to improve it.
Monitor your brand's SERP in Europe: Regularly check search results for your brand name in European regions. If a Sites Carousel appears but isn’t optimal, review your site structure, titles, and internal linking to improve it.